How Small Businesses Can Increase Holiday Sales Through Their Websites

A killer website is one of the most powerful tools at a small business’s disposal to boost holiday sales. Because of the continuing trend of more and more sales happening online, with the right strategies and optimisations, you can make the most of the holiday season and increase your revenue. 

Here, we’ll explore various techniques and tips that small businesses can use to maximise their online presence and drive holiday sales through their websites.


Festive Bundles and Gift Guides

If there’s one tactic you should be using to increase your holiday sales, it’s to create custom seasonal offers on your site. Offering festive bundles or gift guides is a great way to give your customers inspiration and even nudge them towards your best products. 

These bundles can encourage your customers to spend more by increasing the number of products that your customers buy within these offers. For example, consider a feature like Shopify BoxBuilder, where customers can customise their gifts for family and friends by creating bespoke bundles that feature all their favourite items.


Buy Now, Pay Later Options

It’s a common truth that December is an expensive month. Christmas gifts for friends and family, New Year’s celebrations, and maybe even some birthday presents all usually have to come out of one paycheck. If you can, consider easing your customers’ financial burden by offering some payment flexibility. “Buy now, pay later” or “split the cost” options can be a great way to encourage customers to choose you over your competitors, especially during times of inflation. 

While these options might mean a smaller initial spend from your customers, it could also mean more customers overall or a greater profit over the full payment plan. However, this approach might not be lucrative to all small businesses, especially with the increased costs that need to be paid out over this busy period. It’s important to weigh up the pros and cons of your individual situation.


Mobile-Friendly Websites

Don’t sleep on this one – It’s easy to focus on how festive your desktop looks when prepping your website on your computer, but the future is mobile. So ensure that your website is made with a responsive design that is optimised for any device it is viewed on. 

More customers than ever browse and shop on their mobile devices during the holiday season, so don’t overlook the importance of optimising your website for mobile users or you might be turning potential customers away.


Exceptional Customer Service

Your customer service needs to be on point if you want to maximise your holiday sales. If you’re a one man band like many small businesses, consider AI chatbot integration. 

This ensures a seamless shopping experience for consumers during one of the most stressful times of the year by providing a system that can take care of FAQs and other simple requests, leaving you to focus on both the day-to-day business as well as more complex issues. Providing exceptional customer service can also lead to repeat business in the new year.


Email Marketing Campaigns

While you will want to draw in as many new customers as possible over the festive period, don’t neglect your previous and loyal customers. Use email marketing to retarget your customers with personalised campaigns. 

Through email marketing, you can craft compelling emails that resonate with your audience and entice them to make holiday purchases from your website. This is a great way to draw back customers who haven’t purchased from you in a while and need reminding of the fantastic products you have to offer! 


Leveraging Social Media

Harness your social media! Make the most of your social media presence by including calls to action (CTAs). Ensure that your organic posts have engaging images and clear CTAs that direct your followers to your website. Oh, and make use of paid ads to drive traffic too!

We also encourage you to explore social commerce features on platforms like Instagram, Facebook and TikTok. These platforms offer unique shopping experiences, where your customers don’t even need to leave their app to make purchases from your website – ideal for both lazy spenders and impulsive shoppers! But, if in doubt, you can learn a bit more about how to leverage social commerce using our beginners e-guide.


As a small business owner, you can significantly increase your holiday sales by implementing strategies such as these. The festive period is a great time to uncover your website’s potential with opportunities to draw in new customers and welcome back previous ones. 

If you need help optimising your website to increase your sales potential, please give us a shout!