Building a kitesurfing community

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Services: E-Commerce


Coda Watersports is a passionate kitesurfing crew from Devon.


They required a website and online shop that would generate an exciting level of brand awareness while selling top brand products.


We set about building a site that sold their ethos of specialist expertise, community, and sustainability.


With a clean and bright design scheme, we made a store for selling kite equipment that focused exclusively on brands they specialise in, while never losing sight of their powerful mission statements. The result is a smooth shopping experience that also truly tells Coda’s story.


Illicit hit the brief in every way - from content to design, they nailed our brand, our website and gave us an image we couldn’t be happier with. We simply love working with these guys!