Exploding Bakery

Let them eat cake

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One of the UK’s leading retail and wholesale cake companies who also boast a top local café.


Exploding Bakery needed a fresh new online shop that would boost orders on their range of delicious cakes.


Collaborating with another designer, we created a Shopify website that looked slick, fun and would supercharge their sales.


Stunning looks twinned with forensically designed UX meant that the website would boast excellent returns while successfully showcasing Exploding Bakery as a conscientious brand focused on quality ingredients and an ethical supply chain.


We're so chuffed to work with the team at Illicit and they feel like an extension of our own team. Knowing the ins and outs of web design is certainly not our forte, but luckily over the years, Jake and his team have held our hand into the unknown world of e-commerce. Relationships are all about trust, and we trusted Illicit to construct us a knockout website, which they certainly delivered, but now they are constantly evolving our site to be better and better. This is why we'll continue working with them.