In this era of digital marketing, it’s easy to dismiss print as old-fashioned or ineffective. But in Exeter print is still a highly relevant and influential marketing tool. Well-designed printed promotional materials are a more tangible way to connect to your audience and are still key components of effective integrated marketing. If you only use one form of marketing, you risk your audience losing interest. But by varying your tactics you continually engage with your customers. In addition to this, printing is very affordable, so you can get more value for your money when spreading your brand’s message. To give you a clearer idea of what a killer print marketing strategy might involve, here are four ways you can use it to promote your business:
1. Follow-up notes
If you have a business in Exeter, print marketing can be a great way to engage with customers. One way of doing this is to send them a note or letter after they have purchased an item from you or used your services. In the note, you can thank them for the business and even include a special discount for their next purchase. Remember to include an expiration date so that they act on it! This is a great way to show customers that you care and encourage them to continue to use your business.
Print is a great way to not only engage with new customers, but keep in touch with existing customers as well. With so many email marketing campaigns around, printed newsletters are becoming more effective once again. You can use printed newsletters to remind past customers of your business and keep them informed about new developments or exclusive deals.
3. Mail outs
If you’re looking for a cost-effective marketing strategy for your business in Exeter, printing brochures, flyers or adverts to go in with all your outgoing mail is an excellent idea. You’ll save on postage because you were already sending the mail in the first place. What’s more, customers will have something tangible to remind them of your business in the future.
Postcards are ideal to reach out to your target market. People who are unfamiliar with your business are more likely to scan a short message on an attractive postcard than read a whole leaflet. These ‘short and sweet’ ads on postcards are the perfect low-cost way to expand your reach and encourage more traffic to your visit your store or website.
If you’re interested in finding out more about how print marketing can benefit your Exeter business, contact us! We offer a design and print service for business cards, flyers, posters, stationery, signs and other merchandise. If you are looking to launch your brand or promote a project, we can serve you through the whole process, from producing unique design drafts right through to the quality printing and delivery of your promotional materials.