When it comes to Branding and Design, they may sound like buzzwords used in every strategy meeting, but once you cut through all the noise, these two are the glue which holds your digital presence together.
At Studio Illicit, we know that great branding means nothing without good design to back it up and vice-versa. While branding sets the tone, design makes the messaging visible and when both work together, that’s when people start paying attention.
Branding… isn’t that just my logo?!
No, just no..
Branding is far from just your logo or a trendy typeface; it’s how your business makes people feel. It’s all about perception, what your customer sees and feels when discussing or using your product.
This is built up using brand values & principles, along with the personality you have curated for your brand. This is in your ad messaging, your emails and your site pages.
Branding is more than just a logo, it’s the blueprint for your online presence.
Is Design really That important?
Yes it is!
Once your brand personality is nailed down, design gives it its shape and colour to stand out. It matches the colour palette, layout, placement, typography and visuals, to the brand.
Design isn’t just about making your messaging look cool, it’s about functionality too. If you can’t navigate through your site easily, how do you expect a user to? Having that balance between eyecatching visuals and a strong UX is so important to capturing a user’s attention.
So, How do they Work Together?
Your Branding and Design need to be able to mesh. If not, the users you are trying to appeal to will experience a total disconnect from your brand.
If your brand is fun and playful and your branding looks like blank presentation slides, that’s not going to translate at all to your customer base.
However, if you are a more serious and expert brand and you are using bold primary colours, you will still experience the same issue. Total confusion.
The best design and branding work together, leaving you in no doubt about what the brand is or what the business does.
If you need a hand with this, our Branding & Graphic Design team can help bring it all together seamlessly.
What we do differently at Studio Illicit
We don’t do copy & paste templates, we dig into your brand story and build visuals to reflect the story you are trying to tell.
And most importantly, we won’t bore you with all the jargon. We tell you how it is and what we are doing, keeping everything completely transparent – Keeping ideas clear and advice honest.
If this is something that interests you, contact our team here, we don’t bite!