Great content and great web design go hand in hand. We take a look at how effective web design can positively impact your content marketing.
Eases content accessibility
Effective web design has a huge impact on the accessibility of your content marketing. Font style, font size, colour and spacing all determine how easy it is to read and engage with, and shorter paragraphs are also easier to digest.
You might think it looks great or fits with your brand’s monochromatic colour scheme to have dark grey text against a lighter grey background, but it doesn’t help your user (nor does a cacophony of garish colours and font varieties). Keep accessibility in mind when it comes to your design, or you run the risk of putting up barriers in front of your content.
Enhances the aesthetic appeal of content
No matter how good the content is, if a user is faced with a plain screen and a big block of text in a boring font, then the only thing they’re going to feel is exasperation. And, most likely, the desire to find the information they’re looking for somewhere else.
Your users will see your content before they read it, so you want to create a good first impression. If your web design looks slick, professional and on-brand, then your users will have faith that you’re a pro before they’ve even read a word. Good web design entices the user and draws them in, putting them in the right frame of mind to engage with the content.
Enriches the experience while reading and leaves an impression
Overall, it’s a much more enjoyable experience to read content on a site that looks good, and your web design also gives you further opportunity to incorporate your branding and strengthen the connection between the content and your brand.
This is a great marketing opportunity because it increases the chance that your audience will remember you as an authority in your field and look to you when they want to know something else. People are much more likely to remember what they read if they had a good time reading it.
Engages visitors and improves understanding
Web design impacts content marketing by providing what it lacks – visuals. Visuals complement your content by improving reader comprehension and information retention. Just think about how much easier it is to understand something when you see a picture or video demonstrating whatever it is you’re reading about. Visuals break up your content while also giving your audience a chance to contextualise the information.
Think carefully about the placement of your visuals so that they don’t interrupt the flow of the text, but instead appear at the most natural place to illustrate your point.
The way you present your content is just as important as the content itself. Good web design and content marketing are a match made in heaven. Don’t neglect one in favour of the other; they work best in harmony.
If you’re on the lookout for spectacular web design, drop a message to our team and we’ll get back to you!