What is SEO?

Bottle Web Design

SEO stands for Search Engine Optimisation. This is the process of improving your ranking on search engines such as Google, Bing and Yahoo to increasing the amount of visitors to your website.

Online users don’t like to search through a number of links to find what they want, so the higher your website ranks on the search page, the more user traffic you will obtain.
Google orders the links on a search page by those that are most relevant and trustworthy – these are known as authority pages.
This is determined by web crawlers such as Googlebots examining URLs, sitemaps and the number and merit of links from other websites.

There are a number of different SEO services that can help you make your website an authority page and improve your ranking. SEO can be divided into two areas: on site and off site optimization. On-site optimization includes the elements of the web page itself, everything from HTML code, to search engine friendly web design and high quality content. Off-site optimization is primarily link building, in which your website link is present on other relevant websites, thus creating backlinks.

High quality content is one of the best SEO activities you can do to improve the ranking of your website on search engines. You want to produce content that is useful, relevant and easy to share with links to blogs and social media. This can be done in the form of blogs, articles and so on. You want the content to be aimed at potential customers and include words and phrases that people use when searching for your product or service. Aim for quality, not quantity, as that will have a more substantial impact and lead to an increase in customers that follow through. The more your content is shared and talked about, the more Google picks up on the signals. In turn, this influence will create a better search engine ranking.

At Illicit Web Design our SEO specialists use the latest strategies and techniques to improve your position in search indexes. When you use our web design service, you will be satisfied knowing that your pages are optimized for web crawlers and that URLS and sitemaps have been submitted to major search engines. These are the essential SEO techniques, but there are always improvements to be made. If you would like to know more about our dedicated SEO campaigns, get in touch.