What is Shopify BoxBuilder?

Shopify BoxBuilder is an innovative tool that allows ecommerce businesses to create custom product bundles and gift boxes, providing a unique shopping experience for customers. Using BoxBuilder has a lot of benefits, but most significantly it helps brands to increase their average order value, particularly during holidays, and boost revenue. 

Here, we’re delving into the features and benefits of Shopify BoxBuilder, to show you why it’s such a great asset for ecommerce businesses, drawing from our firsthand experience using the tool to enhance the online sales of our clients.

How Does Shopify BoxBuilder Work?

Before we start to reel off the advantages of Shopify BoxBuilder, it’s worth understanding what it is and how it works. 

BoxBuilder offers an endless number of customisations that allow businesses to tailor their product bundles and gift boxes according to their needs. Whether it’s adjusting the number of steps, setting a minimum product quantity, implementing discount tiers, or customising the messaging and visual style to match the brand, BoxBuilder provides comprehensive control over the creation process.

BoxBuilder’s intuitive interface seamlessly integrates with the Shopify platform, making it a convenient choice for ecommerce businesses already using the platform. BoxBuilder’s extensive customisation options allow businesses to create useful and engaging product bundles and gift boxes that entice customers and drive those all important sales.

Sounds pretty good right? Well, let’s look at how using BoxBuilder can help to take ecommerce businesses to the next level…


Benefits of Shopify BoxBuilder for Ecommerce Businesses  


1. Increases Average Order Value

One of the biggest benefits of Shopify BoxBuilder is its ability to boost the average order value of your customers. By creating enticing product bundles and gift boxes, you can encourage customers to purchase additional items they may not have considered before. This strategy effectively increases the overall value of each order, contributing to higher revenue and improved profitability.

2. Enhanced Customer Experience

In today’s competitive ecommerce landscape, providing an exceptional customer experience is crucial. BoxBuilder enables businesses to deliver personalised and unique shopping experiences to customers. With the option to customise the number of steps, select minimum product quantities, and tailor messaging, brands can create an engaging journey for shoppers. This customisation not only enhances customer satisfaction but also helps to build brand loyalty and repeat business.

3. Seasonal and Promotional Campaigns

The flexibility offered by Shopify BoxBuilder makes it an ideal tool for seasonal and promotional campaigns. During holidays and special occasions, customers are often looking for gift options or exclusive deals. BoxBuilder allows businesses to curate themed gift boxes and enticing product bundles that align with these occasions. By capitalising on the festive spirit, brands can attract more customers, increase sales, and make the most of seasonal opportunities.

4. Versatile Product Bundling Options

Shopify BoxBuilder offers great versatility when it comes to product bundling. Businesses can combine various items from their inventory to create enticing packages that cater to different customer preferences. This flexibility means that you can cater to a wider range of customers, providing them with tailored options and increasing the chances of conversion.

5. Streamlined Inventory Management

Efficient inventory management is critical for ecommerce businesses, and Shopify BoxBuilder simplifies this process. By creating predefined product bundles and gift boxes, brands can manage their inventory more effectively. This tool ensures that the right quantities of individual products are allocated for specific bundles, reducing the risk of overselling or stock shortages.

6. Valuable Insights and Analytics

BoxBuilder integrates seamlessly with Shopify’s analytics capabilities, giving you valuable insights into your customer’s behaviour and preferences. By analysing data on product bundling, brands can identify trends, evaluate the performance of different packages, and make data-driven decisions to optimise their offerings. Having a data-driven approach helps online retailers maximise their sales potential and refine their marketing strategies.


Bar Buoy – A Great Example of BoxBuilder’s Potential

Bar Buoy specialises in award-winning, ready-to-drink cocktails made with high-quality ingredients. But how many of us stop at just one cocktail? This is why Shopify BoxBuilder is the ideal tool to enhance Bar Buoy’s online offering.

With Bar Buoy, you can make boxes of single-serve cocktail bottles or sharing bottles, allowing you to easily create the perfect selection-box-style gift for a cocktail lover, or get stocked up for a party or weekend away without having to buy expensive ingredients, shakers, muddlers and the necessary mixology knowledge. 

BoxBuilder not only increases the average order value but also provides an attractive gift option for those looking to surprise their loved ones with a personalised present with a smooth shopping experience.



Shopify BoxBuilder is a game-changer for ecommerce brands, providing them with the tools they need to create customised product bundles and gift boxes. With limitless customisations and seamless integration with the Shopify platform, brands can significantly increase their average order value, enhance the customer experience, and capitalise on seasonal and promotional campaigns. 

If you think you can benefit from Shopify BoxBuilder, but don’t want to take on the challenge of implementing a new system yourself, get in touch and we’ll be happy to help.