Every day, the internet continues to expand rapidly, but far too few people think about the cost of keeping it running. And no, we’re not talking about pounds and pennies, we mean the environmental cost of your online presence. Every time you visit a website, upload an image or stream videos, it requires energy, and that energy has to come from somewhere. That’s where sustainable web design comes into play to offer efficient, fast, and eco-friendly websites that reduce their carbon footprint.
Cutting down on the digital cr*p
Think of a cluttered website like that cluttered storage space everyone has at home. Too many items/elements slow everything down and make it harder to find what you need. If you’re a business, this means your potential customers will have a frustrating experience where they’re unlikely to convert.
Sustainable website design prioritises efficiency and simplicity above all else. By removing excess features, compressing images, and adding cleaner code, visitors can enjoy a smoother experience, and there’s less energy wasted on unnecessary processes.
Speed and performance with a purpose
When you hear the term “sustainability”, the images that come to mind are green trees and a healthy planet. But a well-optimised website can also give users a far superior online experience. The internet has been around for long enough now that slow websites just won’t cut it and will send visitors running to your competitors. Sustainable website design ensures pages load quickly and only use the resources they need and nothing more. This approach benefits both businesses and the environment to create a win-win situation.
Choose eco-friendly hosting
Where are websites? We know it’s a strange question, but if you were to ask a random person on the street, most would say the internet or maybe the cloud. The reality is that all websites live on servers, and those services need power. Traditional data centres consume a tonne of electricity, but green hosting providers rely on renewable energy to keep things running efficiently and sustainably. We work with a hosting company called Krystal, that’s powered by 100% renewable energy, helping our clients build top-tier sustainable website designs with brand values in mind.
Future-proof your online presence
Many trends come and go, especially in the digital and tech spaces, but sustainability isn’t one of them. Eco-conscious practices such as sustainable web design are the future. As consumers become more aware of their environmental impact, it’s the businesses that embrace greener approaches that will stand out. And what better way to fly the green flag to consumers than your website? You know, the place where new and loyal customers come to check out your brand.
So, by making sure your website is as fast, efficient, and sustainable as possible, you’re not only benefitting the planet but also giving your business a better chance with online audiences.
Ready to prioritise sustainability? Get in touch to chat with Studio Illicit’s team of sustainable web designers about your website needs!