Bringing a family of food brands together under one identity

Best of the West Food Group was created to bring together specialist food distribution businesses with a shared focus on quality, local sourcing, and sustainability, under the wider J&R Food Service umbrella brand.

We rebranded these businesses in line with each other, developing a cohesive visual identity system that retains their individuality and character. A contemporary wordmark, bespoke iconography, and consistent brand architecture create a flexible framework that connects the group and its companies.

The rebrand gives both brands clear, aligned identities, communicating strength while reinforcing their commitment to local produce, sustainability, and exceptional service rooted in their Westcountry heritage.