Speak to our team 01392 757 007

What do you get?

  • Shopping Experience That Sells

    • Easy Checkout Journey – smoother checkout flows that increase completed purchases
    • Product Merchandising – clear catalogue and product layouts that help customers buy faster
    • Speed – super-fast product pages that keep customers engaged
  • Integrations & Automation

    • Payment Systems – secure payment gateways connected to your store
    • Inventory Management – stock and order systems connected and synchronised
    • Business Automation – CRMs, marketing tools, and apps integrated where needed
  • AI Search-Ready Product Visibility

    • AI Search Optimisation – product pages structured for Google and AI search visibility
    • Technical SEO/AEO/GEO – improving site structure and metadata so products can rank
    • Structured Product Data – helping search engines understand and display products correctly
  • Ongoing Support

    • Ongoing Website Care – post-launch updates and support as your shop and catalogue evolves
    • Real Performance Optimisations – ongoing changes based on analytics and sales behaviour
    • Direct Working Relationship – speak directly with the people who built your site

Illicit created an excellent website for rockitrocker.com, combining rich content with an easy-to-use shop. The team was responsive, providing creative input and technical know-how.

Matt Dyson, Rockit

What truly sets Illicit apart is their dedication to building a long-term relationship. Paying for excellent service is one thing, but Illicit goes above and beyond in every way. 

Scott Davies, Life Oils

We’re thrilled to work with the Illicit team, who feel like an extension of our own. They built us a knockout website, delivering exactly what we trusted them to.

Ollie Coysh, Exploding Bakery

You sell, we stick around

Once your site is live, we continue with updates and performance improvements, tracking and ongoing technical support. Instead of handing over a website and disappearing, our team stays involved to help your site keep evolving as your business and product range grows. 

FAQs

Great question. We proudly specialise in both WooCommerce and Shopify, selecting the platform that best fits the way your business sells online. Shopify is perfect for fast-moving ecommerce brands and streamlined product fulfilment, while WooCommerce offers greater flexibility for bespoke functionality, custom integrations, and tailored user experiences. Whether you need a high-converting online store, a fully bespoke ecommerce platform, or something built to scale alongside your business, we’ll recommend the right solution and build a website designed to sell.

Project timelines vary depending on complexity, ranging from around six weeks to four months. Factors such as product volume, integrations, custom functionality, content requirements, and third-party systems can all add to the timeline. However, we always work to agreed deadlines and can move quickly if you need your project completed on a tighter timescale.

Absolutely. Every ecommerce website we build is designed to be visible in search engines and AI-powered search tools. Our digital marketing team use a smart combination of SEO, AI search optimisation, Google Ads, and social media campaigns to help drive traffic to your website and product pages. The goal is simple: improve visibility, increase engagement, and put your business in front of customers who are actively searching for your products.

This includes:

  • Metadata
  • Site structure
  • Speed optimisation
  • Schema markup
  • Keyword strategy
  • Content strategy
  • Search indexing
  • 301 redirects (for existing websites)

And much, much more.

Not at all. While we’re based in Exeter and work with many ecommerce businesses across Devon and the South West, we also design and develop online stores for clients throughout the UK. Whether you’re launching a new online shop, migrating platforms, or investing in a bespoke ecommerce platform, location isn’t a barrier to working together.

We build ecommerce websites with conversion in mind from day one. This includes improving page speed, creating intuitive product journeys, simplifying the checkout process, optimising for mobile users, and building trust through clear messaging and user experience design. Using powerful ecommerce platforms such as WooCommerce, Shopify, and bespoke CMS solutions, we create online stores that are designed to reduce friction, increase engagement, and turn more visitors into customers.

Your ecommerce website project begins with us getting to know you, your business, your products, and your goals. This discovery phase helps shape everything from structure to strategy, ensuring the website is built to sell. 

Next comes design. Our expert graphic design team in Exeter is committed to ensuring that the site looks great and turns heads. We layer this with a user-focused experience that guides visitors through your products, builds trust, and encourages conversions from browsing through to checkout.

Once approved, we move into development. This is where we build the ecommerce system, including product pages, shopping cart functionality, payment gateways, shipping setups, customer accounts, and everything needed to run a successful online store. We also optimise for speed, mobile performance, SEO, and AI search visibility, while carrying out extensive testing across devices and browsers.

After launch, we continue to support you with updates, performance improvements, conversion optimisation, and ongoing SEO to help your ecommerce business grow, scale, and sell more over time.

No two ecommerce websites are the same, so we start by understanding your requirements and providing a realistic ballpark estimate upfront. Once the scope is clear, we’ll provide a transparent fixed price for your project so you know exactly what to expect, with no surprises along the way.

Yes. We can migrate existing ecommerce websites from platforms including Shopify, WooCommerce, Magento, Wix, Squarespace, and other ecommerce systems. Our migration process includes transferring products, categories, customer accounts, orders, content, and key SEO elements wherever possible to minimise disruption and protect your search visibility. Whether you’re moving to Shopify, WooCommerce, or a bespoke ecommerce platform, we’ll ensure a smooth transition with minimal downtime.

We provide hosting, updates, maintenance, backups, security monitoring, and ongoing support long after launch to keep your ecommerce website secure, reliable, and performing at its best. This can include keeping your platform, plugins, and integrations up to date, alongside regular backups and technical support whenever you need it.

We can migrate your existing website to a new platform while preserving valuable content, SEO performance, and functionality wherever possible. Whether you’re moving from WordPress to Shopify, replacing an outdated CMS, or rebuilding a legacy website, we carefully plan the migration process to minimise disruption.

We also manage key technical considerations such as redirects, content transfers, and performance improvements to ensure a smooth transition.

The right platform depends on your business goals, products, and operational requirements. Shopify is often the best choice for businesses looking for a streamlined, easy-to-manage ecommerce platform with reliable hosting and straightforward fulfilment processes. WooCommerce offers significantly greater flexibility and is ideal for businesses that require bespoke functionality, custom integrations, or complete control over their website. We work with both platforms and will recommend the solution that best supports your long-term growth.

Yes. We regularly integrate ecommerce websites with CRM systems, ERP software, inventory management platforms, booking systems, marketing tools, payment providers, and other third-party business applications. These integrations help automate processes, reduce manual administration, improve reporting, and create a more connected workflow across your business. Whether you’re using Shopify, WooCommerce, or a bespoke ecommerce solution, we can build integrations that support the way your business operates.

Yes. Our website audits provide a detailed review of your store’s performance, usability, SEO, accessibility, and technical foundations. We identify areas that may be limiting traffic, conversions, or user experience and provide clear recommendations for improvement.

Following the audit, you’ll receive a transparent report outlining opportunities, priorities, and practical next steps, allowing you to decide which improvements you’d like us to deliver.

Book a discovery call