Website Design
Websites built for today, to evolve over time.
We create websites that help you get found, win more conversions, and run more efficiently. Everything is built from the ground up and comes with ongoing support so that it will keep pace with your business. Fast, robust, and made to last.
What do you get?
-
More Conversions
- Speed and Performance – faster loading pages that reduce drop-off and keep users engaged
- Sales Journeys – page flows designed to move users from visit to enquiry or purchase
- Message Clarity – simplifying content so visitors understand what you do within seconds
-
Greater Flexibility
- Custom Design – a website designed to amplify your brand and engage your audience
- Flexible Content Management – update pages, services, and content easily with WordPress or PayLoad
- Scalable Foundations – built to support future growth, integrations, and new functionality as your business evolves
-
Search & AI Visibility
- AI Search Optimisation – pages structured so Google and AI tools can surface your content in search results and answers
- Technical SEO – improving site structure, speed, and metadata so pages can rank properly
- Search Indexing – ensuring key pages are discoverable, crawlable, and actually appear in search
-
Ongoing Support
- Ongoing Website Care – post-launch updates and support as your business evolves
- Real Performance Optimisations – ongoing changes based on analytics and user behaviour
- Direct Working Relationship – speak directly with the people who built your site
Our Process
Onboarding
Everything starts in your private portal. We gather files, send questionnaires and align on goals, so the project begins organised and pointing the same way.
- Portal setup and access
- Questionnaires and inputs
- Files, assets and goals
Design Discovery
We dig into your brand, market and competitors before anything is designed. Research, strategy and moodboards set a clear creative direction, grounded firmly in your business.
- Brand and strategy review
- Competitor and market research
- Moodboards and direction
UX Stage
Now we structure the experience. Sitemaps, content hierarchy and user journeys map how people move through the site, turning strategy into a clear, intuitive framework.
- Sitemap and structure
- Content and page hierarchy
- User journeys mapped
Design Stage
Wireframes evolve into polished, high-fidelity designs. We balance bold brand expression with usability and accessibility, crafting screens built to convert, not just to look beautiful.
- Wireframes and layouts
- High-fidelity visual design
- Brand, usability, accessibility
Development Stage
Designs come to life in code. We build fast, secure and scalable pages, adding integrations and the tools your business needs to run without any friction.
- Fast and secure build
- Animations and interactions
- Integrations and tooling where needed
Testing Stage
Before launch, everything gets stress-tested. We check performance, usability and functionality across devices and browsers, fixing details so your site works flawlessly from day one.
- Performance and speed checks
- Cross-device usability testing
- Full functionality and QA
Amplify (aftercare)
Launch isn’t the end, it’s the start. We hand over with full training, then stay involved with support, refinements and SEO and constant improvements to keep you growing.
- Delivery and full training
- Clear handover and guidance
- Ongoing support and SEO
We think beyond launch
A website shouldn’t be left to leak revenue – the best ones improve over time through real user behaviour, performance insights, and ongoing refinement. With our digital marketing and design improvements, we work with you long-term, helping evolve your website as goals shift, audiences grow, and new opportunities appear. If you want a team that stays involved, supports ideas, and keeps pushing things forward, get in touch.
FAQs
What kinds of websites do you build?
We build bespoke websites, ecommerce sites, and complex digital platforms in-house at our Exeter offices in Devon. Every build is suited to the specific needs of the project. Looking for something truly unique, like API development, web app, or CRM integration? Check out our custom web platforms, tailored to sophisticated needs, achieving maximum efficiency.
Our ecommerce websites are designed to increase conversions and deliver seamless online shopping experiences. Whether using Shopify, WooCommerce, or a bespoke ecommerce solution, the focus is on creating fast, visually engaging online stores that are easy to manage and built for growth.
Of course, we also make sure that your website is completely on-brand and visually stunning. On top of this, we can offer a lasting impression that goes beyond your website. Our graphic design services cover everything from digital and printed assets to product labels, creating a branding system that speaks volumes.
How long does it take to build a website?
Many brochure website projects take between just four weeks and three months to complete but more complex sites may take longer. We always respect deadlines and timescales, so if you’re in a hurry, we can jump on the project quickly.
Can we work together if my business isn’t based in Exeter or Devon?
Absolutely. Although we’re based here and provide web design in Exeter and work with many businesses throughout Devon and the South West, we regularly deliver projects for clients across the UK – and even overseas. Most of our process can be managed remotely, making it easy to collaborate regardless of location.
Will my website be optimised for Google and AI search?
Every website we build includes all the technical foundations such as metadata, site structure optimisation, speed improvements, schema markup, keyword planning, content strategy, and redirect management where required. We optimise your site for search engines and AI-powered search platforms, helping potential customers find your business more easily online. We also support your growth with digital marketing strategies such as SEO, paid advertising and social media promotion to increase traffic, reach, and enquiries.
This includes:
- Metadata
- Site structure
- Speed optimisation
- Schema markup
- Keyword strategy
- Content strategy
- 301 redirects (for existing websites)
How fast are the websites you build?
We design and develop websites with performance, user experience, and conversion optimisation in mind. Our bespoke blend of top-tier aesthetics and conversion-optimised UX ensures your site looks great while it works tirelessly for your business.
From crucial aspects like fast loading times (we always aim for an above 90% Google Performance Score) to smaller details like clear calls to action, we design websites that effortlessly guide users from their first click to their final conversion. For us, it’s all about creating seamless and hassle-free digital journeys for your customers.
How much does a custom website cost?
Every website project is unique, so we begin by getting a clear understanding of your requirements and providing an honest ballpark figure early on. Once everything is scoped properly, we’ll present a fixed, transparent price for most builds. For bigger or more long-term work, we offer a flexible hourly rate with clear monthly invoicing – giving you full visibility and control as your site develops over time.
Can you improve an existing website without rebuilding it?
Absolutely. We can modernise outdated websites, improve loading speeds, strengthen SEO foundations, and create a more effective digital presence without always needing a full rebuild. Existing websites can often be transformed through improved performance, cleaner development, updated design, and better user experience.
We start with a website audit and full report, showing you where areas can be improved, then quote transparently on each item you would like delivered.
Do you provide website hosting and ongoing support?
We provide hosting, maintenance, updates, and ongoing support after launch to ensure websites remain secure, reliable, and performing at their best. As businesses grow and evolve, we continue refining and developing their digital presence over time.
Do you build WordPress websites?
We design and develop bespoke WordPress websites that are fast, secure, and easy to manage. Whether you need a brochure website, lead generation platform, membership site, or a fully custom solution, we build WordPress websites around your business goals rather than relying on off-the-shelf templates.
Looking for an alternative to WordPress? We also specialise in PayLoad CMS, a modern content platform perfectly suited to bespoke websites, portals and custom systems.
Either way, our team focuses on performance, usability, and long-term scalability, creating websites that are simple to update while providing a seamless experience for your visitors.
Can you integrate websites with third-party systems?
We can integrate websites with virtually any third-party system, platform, or software your business relies on. From CRM and ERP platforms to booking systems, payment gateways, inventory management software, customer portals, and bespoke business tools, we create seamless integrations that automate processes and improve efficiency.
For more complex requirements, we can also develop completely bespoke web systems from the ground up. Whether you need a custom client portal, internal business platform, workflow automation tool, or API-driven application, our team designs and builds tailored solutions around the way your business operates.
Can you migrate my existing website to a new platform?
We can migrate your existing website to a new platform while preserving valuable content, SEO performance, and functionality wherever possible. Whether you’re moving from WordPress to Shopify, replacing an outdated CMS, or rebuilding a legacy website, we carefully plan the migration process to minimise disruption.
We also manage key technical considerations such as redirects, content transfers, and performance improvements to ensure a smooth transition.
Do you offer website audits?
Yes. Our website audits provide a detailed review of your website’s performance, usability, SEO, accessibility, and technical foundations. We identify areas that may be limiting traffic, conversions, or user experience and provide clear recommendations for improvement.
Following the audit, you’ll receive a transparent report outlining opportunities, priorities, and practical next steps, allowing you to decide which improvements you’d like us to deliver.
What is a green website?
A green website is designed and developed to minimise energy consumption while maintaining excellent performance and user experience. By focusing on low-carbon development, we create faster and more efficient sustainable websites while also providing an unmatched user experience. Our custom-built and lightweight CMS, combined with highly efficient front ends, reduces resource consumption and improves load speeds. Oh, and did we mention that our sites are hosted on servers powered by 100% renewable energy?
If you’re not in the market for a full green overhaul, there are plenty of ways to make your current website more sustainable. Our experts use smart optimisations like compressing images and files and getting rid of any unnecessary digital clutter. If we can make your website more efficient without the need for a complete redesign, that’s a win for the planet and your business.