Huntsham Heritage Meat
A new brand for a rare breed farm butchery
Outcomes
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3Rare breeds, one brand
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8Colours from the farm
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3Typefaces
What we did
Huntsham Heritage Meat rears Longhorn beef, Middle White pork and Ryeland lamb on Huntsham Farm in the Wye Valley, ageing and butchering it on site for chefs and home cooks.
They needed a brand as considered as the meat. We started with who buys and why, then built the identity around it: an H monogram, a wordmark in horizontal and stacked lockups, and a stamp for packaging and labels.
The palette is taken from the farm, cream and charcoal with ochre and olive, and the type pairs a clean sans with a traditional italic, so it feels like a heritage butcher without tipping into twee.
