Outcomes

  • 8+
    Year-long partnership
  • 5*
    Google Review

What we did

Exploding Bakery is one of the UK’s leading cake brands, supplying retail, wholesale and direct-to-consumer customers nationwide.

Over an eight-year partnership, we’ve worked closely with Exploding Bakery to build and continually refine their Shopify store. This is a slick ecommerce experience that balances playful branding with thoughtful UX for effortless online ordering across subscriptions, wholesale and retail.

The website has evolved alongside the business, supporting new products, changing customer behaviours and online growth while helping cement Exploding Bakery’s reputation as one of the UK’s most loved cake brands.

We’re thrilled to work with the Illicit team, who feel like an extension of our own. They built us a knockout website, delivering exactly what we trusted them to.

Ollie Coysh, Exploding Bakery
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