Outcomes

  • 80%
    Sales increase in first 3 months
  • 4
    Websites become a single digital platform
  • 60%
    SEO keyword visibility increase

What we did

World Extreme Medicine delivers specialist training in expedition and remote medicine for professionals working in extreme environments.

Four separate websites for course and conference bookings, memberships and content were consolidated into a single platform. Custom booking flows, a subscription hub, and deep API integration with their CRM removed customer confusion and reduced client admin. A digital marketing campaign was set up in tandem to improve their visitor reach.

Sales increased 80% within three months through improved purchase flow and a more streamlined setup, while keyword visibility increased by 60%. With everything connected, World Extreme Medicine gained a more efficient system and a long-term digital foundation supported by a 5-year partnership.

“Illicit took on the mammoth task of consolidating four websites and complex functions into one site. This has drastically improved our UX, maximised sales, and we now have the easiest to maintain website ever.”

Nick Struthers-Frost, World Extreme Medicine
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