Step 1 of the Illicit Process – Create a killer user journey and content brief
With only seconds to engage the average browser, and the need to convert an enquiry or sale within a couple of clicks, we can only afford to display a snapshot of the products we sell or the service we provide. So we better make this snapshot rock in every way. It’s all about putting our best foot forward and enticing a customer through the journey in simple, short and enjoyable steps. Planning this journey from the start, controlling the narrative, and guiding the visitor where you want them to go is the key to achieving those all-important sales.
Once we have considered the routes to an enquiry or sale conversion, we can then start putting together a site map (list of pages) and the content brief. Here we plan the structure and amount of written content required, and tone and style of the imagery that will help to visually communicate it.
With a good content brief you can go forth and put together the kind of killer messaging that will make your website beat the rest.
Our next blog will be Step 2 – why putting the content together should come before the design process….